“It is a good way to get a bit of brand awareness out by stating a few facts to keep the motorist interested in Breakdown Cover. Hey who are we to complain. But the Green Flag have done just that at the beginning of December, by announcing that the recent snap of cold weather produced the largest amount of callouts since 21st January 2007.
There is no doubt that there is a relationship between the weather and breakdown cover services, many getting caught out, because they just do not have a policy. The report comes from the Which magazine and has useful tips on winter driving and issues like that.
It seems that this once announcement from Green Flag has given content to Which and ourselves. Keep up the good promotional work, that’s what we say.”
This is an old news item, being brought back up to date