Out of all the recent breakdown cover TV adverts arguably the Green Flag rapid cover one is the best. There is no singing, no cars emerged in water just facts and figures backed up with clever animation. The facts are quiet impressive also with breakdowns being attended to with about a half an hour.
But the biggest message is that currently Green flag are offering breakdown cover from £20 a year for their basic roadside service. This is backed up by saying tha 86% of breakdowns are fixed by the roadside, pretty much telling people that is all they need. Of course this is not always true, but I am sure they are getting serious business from this offer. Of course it is the Royal Bank Of Scotland that owns Green Flag breakdown cover and with so much TV marketing occuring with all their insurance products, there is a good chance that the Green Flag TV campaign is cost effective.
As we know the Green Flag engineers are all self employed garage owners and recovery agents, so even though response is quick you are really dealing with a lot of small businesses. Anyway here is the TV advert, you can make up your own mind.