It makes sense to show the RAC breakdown cover advert being shown on TV at this present time, to understand how the RAC sees the market. The music is Close To You, to represent the RAC not being far away in times of trouble, especially in the cold, dark and lonely places the RAC (Royal Automobile Club) has chosen to film cars that have broken down or are not that well.
The first thing that many notice is the amount of carbon emissions comming fomr these vehicles, when filmed in cold conditions. The point of the adverts is to show how they can get to you quick and get you on your way, with their breakdown cover service. But for many watchers, you wonder why these cars ever returned to the road and why they aren’t scrapped straight away to save the planet.
So you end up thinking that carbom emissions are close to you and almost depressed by the end of the advert. We have to admit, it is better than signing patrolmen, that the competitors have used in the past, but it risks deleviering a different message than planned.