We heard a rumour not so long ago that the AA basic roadside premium was going up above the £30 mark. But when we have checked today online it is reading a clear £28. For those who do not visit the AA breakdown cover website very often may be a bit confused on pricing as it often tends to be cheaper than the prices advertised on TV. You have to presume it is the administration costs of running a sales department, or possibibly to cover the costs of TV advertising we are not sure. But what is certain, you can always get the cheapest option direct from the AA by visiting them online, even when their prices are in line with press and TV.
It is also possible that both Green Flag and RAC did not follow with a price rise at the end of summer, so a quick U turn was needed to bring them into line with the other national breakdown cover suppliers. This tends to be a quiet time with breakdown cover as long summer holiday journeys are no longer occuring and it is not cold enough yet to have starting issues. So we wait for busier times.