Continuing the themes of looking at breakdown cove organisations homepage on the net, this time is is the turn of the RAC. Compared to the AA, this homepage is more dedicated to breakdown cover with only the menu buttons along the top suggesting other services are available and even this is limited to insurance only. This is quiet surprising considering the RAC is now owned by Avia a huge financial organisation that first bought out Norwich Union (who previously owned the RAC) , you would have thought they would advertise more services.
However for the customer looking for RAC breakdown cover, this is probably what they want to see, dedicated reasons of why they should take out a RAC breakdown cover policy. With messages like, helping breakdowns for 112 years and “have you broken down now” are excellent for the customer, who just wants to get on with it and buy a policy.
What is the first thing you see. Roadside assistance from £28, probably the answer to most visitors, how much will it cost me to join the RAC? All in all a good homepage, that does not distract from the subject matter in hand, even though, the add on products not advertised here, may affect bottom line profits.